Industry News

Purdori Expands into Asia with Facesss In-Store Opening

Facesss is housed with over 60 internationally reputed skincare, makeup, haircare and hairstyling, bodycare and fragrance brands.

Purdori, a leading sustainable skincare brand renowned for its botanical-rich formulations, has launch its store-in-store concept at all three Facesss locations in Hong Kong.

Purdori is becoming a beauty game changer following its successful launch in the US last year, according to the brand. It is the recipient of various beauty awards including “Best Clean Beauty Brand” by Vogue Hong Kong’s 2024 Beauty Awards and named a Bella Magazine Beauty Award Winner in two categories, “Eye Skincare” for Purdori Nourishing Eye Cream and “Best Cleanser” for the Purdori Soothing Cleanser. Harper’s Bazaaar Hong Kong also named Purdori’s Brightening Serum the “Best Clean Beauty Serum” in its Bazaar Fab Beauty Awards in 2024.

The brand’s trademarked Ro-Ice+ blend contains rosewater, aloe vera and ice plant extract, comprising up to 80% of every Purdori product.

The full lineup includes the following products: Nourishing Under Eye Cream; Age-Protective Brightening Serum; Soothing Natural Face Cleanser; Brightening Essence Rose Water Toner; Age-Defying Vitamin E Cream; and Hydra Refresh Lotion.

Located in Ocean Terminal at Tsim Sha Tsui in Harbour City, Lab Concept at Queensway Plaza and Times Square at Causeway Bay, Facesss is housed with over 60 internationally reputed skincare, makeup, haircare and hairstyling, bodycare and fragrance brands.

“We’re honored to join forces with Facesss, a renowned retailer in Hong Kong, to introduce Purdori’s clean skincare to beauty enthusiasts across the city,” said Amy Tse, Purdori’s marketing director.

The Purdori enclave at Facesss Times Square will officially open on July 30, accompanied by a grand event featuring appearances by celebrities such as members of the boy group Mirror and DJ Ah Jeng.

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